Here at Surfing Grandad – (The Oldest Surfer On The Web) 🙂
The Oldest Surfer On The Web We have put together training and advice to guide our followers with the correct methods and tools to make a success when starting out on the internet.
You may well be a beginner wondering how and where to begin as it is a very daunting experience to gather the correct information and methods for a startup.
You have started at exactly the right place as we supply the best tools that we have found over the years and also who to stay clear of so you won't get possibly ripped off as the internet is unfortunately full of sharks who will leave you in a boat without a paddle.
The article below will give you an outline of one of the Topics we will cover on our website.
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All About Video
With over 2.3 billion visitors worldwide, YouTube is one of the most popular video platforms for content providers, corporations, and marketers. To start a successful YouTube channel, you'll need a good camera, lighting, video editing software, and other tools. While it may appear that starting a YouTube channel on a shoestring budget is impossible, this is far from reality.
You can be successful on YouTube even if you don't have expensive equipment. You can convert people into subscribers with an average camera if you give good content, have a compelling personality, and use YouTube SEO. You will, however, require high-quality equipment to record your movie.
Instruments of critical importance
A Video Recorder
If you're starting a YouTube channel on a small budget, you'll need a friendly camera. If you don't want to spend the money on a high-quality camera, you can use a smartphone or a webcam on your laptop.
The majority of people prefer a smartphone camera with built-in features. For recording YouTube videos, a smartphone that takes high-quality images and records in 4k is ideal. You may also experiment with the
smartphone cameras' slow-motion and other video capturing features.
Consider employing a camera to create a presentation video in which you are not the main focus. Although most laptop cameras aren't excellent, you should use your built-in webcam if it can offer the image quality you require. If your desktop computer is missing a webcam, you may get one for a reasonable price (the Microsoft LifeCam Studio).
Illumination From The Outside
Good lighting increases the quality of your video by preventing shadows. Video content creators invest a lot of money and work into learning how to light their videos properly. YouTubers can use a variety of techniques to get the best lighting for their videos. Natural illumination is both cost-effective and efficient.
A surprising amount of YouTube performers video in front of a window or glass door to achieve fantastic lighting. If you don't have any, pick the brightest room in your house or office and shoot straight into it.
If you don't have enough illumination, don't shoot on cloudy days. A desk lamp can be utilised as an alternative light source if necessary. Having one on the right, one on the left, and one behind the camera is a fantastic idea. This is how your additional lighting should be set up. Use only fluorescent lighting; non-fluorescent lamps may cause glare, making it difficult to see. Consider purchasing a smartphone ring light to provide continuous illumination.
Get yourself an in-camera ring light for macro photography and on-location video. Because they resemble daylight, they're also ideal for low-light circumstances. It is also possible to take pictures outside. A second microphone, however, is required. You can use a white sheet or a reflector umbrella to reduce shadows and make your videos darker when shooting outside.
Sound
A great soundtrack could be all you need to turn a lousy video into a masterpiece. There aren't many free choices for generating great sound because you'll be utilising your webcam or smartphone to record it. However, by eliminating noise using the open-source freeware Audacity, you can improve the sound.
Audacity can be learned using one of the many tutorials accessible on the Internet. If you could also look into purchasing some low-cost mics, that would be ideal. For reducing background noise and making high-quality audio recordings, there are low-cost options. A lapel or lavalier microphone is a good choice for capturing videos.
Thumbnail Guide on YouTube
Thumbnails, like video titles, affect whether visitors will click on your video. As a result, creating appealing thumbnails that reflect what your film is about is critical.
A YouTube thumbnail is a short, static image with appealing visual components that can be clicked on. An excellent thumbnail should be recognisable, unique, and simple to read and understand. YouTube has over 1.9 billion monthly users, you'll need a compelling YouTube thumbnail to get viewers to watch your videos. Here are some ideas for expanding the number of people who see your movies.
Size Of A Thumbnail
You should know the optimum thumbnail size and dimension before you start creating it. The thumbnail size should be 1280 pixels wide by 720 pixels height, according to YouTube. Your image should have a 16:9 aspect ratio and be at least 640 pixels wide. Any smaller size or dimension may not look good on most video players.
This is because when you embed your movie, the thumbnail will be utilised as a preview image. It should ideally also be large enough to fit into most online video players. You should also keep the file size under 2 MB. Instead of enlarging, you want a high-quality image that you can compress.
Make use of a good photograph.
This is the most visible but also the most crucial element of your thumbnail. A good photograph captures the attention of the spectator. As a teaser, you should utilise a high-resolution still image from your video. Consider a close-up of a face, preferably with “eye contact” with the spectator.
This captures the attention of the audience and makes them feel connected to you. The spectator will watch the video once they feel connected. Strong emotions fascinate viewers as well. An image of someone staring blankly into space attracts viewers' attention more than a thumbnail that conveys emotion, such as anger, screaming, or laughter.
Make A Unique Image
Don't bother developing a dynamic image for your thumbnail unless you want to employ human faces. Instead, create a bespoke graphic that summarises all of your video's advantages. The logo or name of your company should be visible in this type of thumbnail image.
Text for the title should be added.
Including title text in your YouTube thumbnail, as shown in the image above, offers numerous advantages. The most crucial advantage is that it gives your audience additional context for the video. If you merely employ a simple image without any words, it won't convey that your movie meets your viewers' essential demands. By choosing a meaningful title, you should provide a solution to your audience.
Add numbers to the title text on the thumbnail if you're making a series. This makes it easier for your viewers to follow the series and encourages them to look for more information in your video. “NFT in a Nutshell: How to Sell Your NFT Art” or “Everything You Need to Know About Defi Coins – Part 1” are examples of the title text.
It's crucial to use the correct font size for the thumbnail. It assists your visitors in becoming acquainted with your brand and video. You should utilise the same fonts, designs, and colours throughout. The font's personality should reflect your company's visual identity. Gothic Font, Impacts, and Sans Serif are examples of clean, elegant headline fonts.
Make the title bold or use a hefty typeface to make it stand out. Fonts with thin and thick variations, script fonts, and outlines should all be avoided. Your viewers will struggle to see the title because of these fonts.
Be truthful, and avoid using titles and graphics that are misleading.
When developing a YouTube video thumbnail, it's easy to become bogged down. Because your video will be competing with thousands of others, make sure your thumbnails are accurate. Avoid using photos or headlines that are clickbait and could harm your brand. It would help if you restrained your creativity and only produced thumbnails that would benefit you rather than harm you.
Make use of professional thumbnail generators for YouTube.
According to YouTube, custom thumbnails are used in 90% of the top-performing videos. These custom thumbnails are made by amateur and professional thumbnail creators alike, including:
Canva is a website where you may make your own designs.
Snappa is a character in the film Snappa.
PicMonkey is a free photo editing programme.
Instagram Collage
Pixlr is a photo editing programme.
Adobe (Adobe)
And there are plenty more.
Tips and advanced methods
Before you shoot your video, think about how you want your thumbnail to look. This will assist you in creating a strategy for capturing the perfect moment. You can also take a thumbnail during or after the video session. With a bit of practice, you'll be able to detect the greatest thumbnail moments while shooting.
You can use a custom graphic to merge an image from your video. It will generate a more convincing YouTube thumbnail if you do it correctly.
Continue to experiment with different thumbnails and keep track of the results. You've identified the right thumbnail if your video's click-through rate rises.
Finally, before you post your thumbnail, make sure it appears good on your phone. You'll be able to tell if your thumbnail is the proper size for mobile viewing this way.
An Overview Of YouTube Advertisements
Over the last decade, YouTube has developed at a breakneck pace. As a result, it's no surprise that the platform is currently the world's second most visited website [1], directly after Google. The site features videos in a variety of categories, ranging from educational to entertaining. Every day, nearly two billion logged-in individuals watch over one billion hours of video [2]. YouTube creators that distribute content in a variety of sectors and fields generated these videos.
Getting results from setting up a YouTube channel or making videos from scratch can take a long time. As a result, using YouTube commercials to market your company or brand is more important than ever. YouTube advertising must be used as part of a marketing strategy.
You can expand your company's reach, enhance engagement, and drive traffic to your website by generating advertising and posting them on YouTube. In the end, this will assist you in generating more revenue.
Why Are There Advertisements On YouTube?
With more people accessing the internet through your mobile devices, you must be able to reach them wherever they are. YouTube allows you to directly target your audience. When you utilise YouTube ad targeting, you can be sure that your ads will appear in videos that are appropriate to your brand's message. Furthermore, there is no need to spend a lot of money to advertise on the site.
YouTube ads not only assist in spreading the news about your company, but they also encourage customers to interact with it. According to a study, 70% of YouTube users indicated they purchased a product after seeing it on the platform. This demonstrates that it can be used to initiate actions both online and offline. In a matter of minutes, you can establish a campaign, target the correct demographic, and track the effectiveness of your campaign with YouTube advertisements. That's all there is to it
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