How To Do SEO Basics
When you are just starting your career as an SEO, it can often be challenging to know where to begin.
You've probably heard that links, content and RankBrain are Google's three most important ranking factors, but that means very little if your main goal is to get your website ranked in search engines like Google.
When dealing with larger websites or others with their own set of problems, SEO can become complicated.
However, there are a whole set of SEO basics you can work through to take your website's organic performance to the next level.
We're not talking about skills that will take weeks to master.
Does SEO Matter?
However, small steps will make a big difference.
We've put together a checklist of SEO basics you should know and implement right away on your website to help you learn how to do SEO.
When a potential consumer looks for your products or services on the internet, in 2020, there's a fair chance they'll go straight to Google.
If you are not visible in your customers' searches, your competitors will land the sale.
If you can launch a successful SEO strategy, ensure you are visible when your potential customers search on Google.
Drive targeted traffic to your website by searching directly for what you offer as a business.
You have increased organic sales as a result (for which you do not have to pay per click).
So as a result, you will have a huge competitive advantage.
You can build a robust organic plan to help you achieve your goals if you understand some of these SEO basics…
Find out what the target market is looking for. Educating yourself with SEO basics means starting with the essential element: keyword research. 1. find your website's primary keywords. Often referred to as “short-tail”, “money”, or “head-term” keywords, these are the high-volume, high-competition search terms for which your ultimate goal is to rank at the top of the SERPs.
Yes, they are usually competitive, and it will take a new website time to rank for these words, but you must first determine your long-term objectives to devise an effective strategy.
Here's how to find the most important keywords for your website: Make a note of the different terms you expect a customer or client to use when searching on Google for a business like yours. Keeping these in one place with Google Sheets or Excel makes it easier to use in the next step.
There aren't any right or wrong words to write down; it's simply a matter of noting as many variations and ways as you can think of that people could look for your business.
Go to the SEMrush keyword overview tool, enter the keywords you noted down and click on “Analyse”.
You will discover a whole range of statistics around these keywords, including monthly search volume and KD (keyword difficulty). These are two vital statistics to keep an eye on.
You will quickly see which keywords are getting searches and which are not. And those that do and could potentially bring traffic to your website can add to a keyword list by clicking on the +. 2. Look for synonyms and long-tail phrases for such keywords.
In 2020, keyword analysis entailed far more than just discovering a few keywords.
It would help if you wrote effective pages that deserve to rank, which means understanding the broader concept of topics and integrating keywords into relevant pages. This is accomplished by heading to the keyword list you just made.
Here's how you can get started:
Make an account with Google Search Console. If you haven't done so before, set up your website in Google Search Console. This free tool, formerly known as Google Webmaster Tools, helps you identify any problems Google may have with indexing or crawling your website.
Go to the main Search Console page and enter your domain. You will then be presented with several options for verification: Choose the most appropriate option and verify your website.
Check if your website can be indexed and find problems. The first thing you want to do with Search Console is to check that no problems prevent your entire website or essential pages from being crawled and indexed.
You can do this with the “Coverage” report. It is in the menu in the left sidebar. Click on it, and you will see this: Pay special attention to the “excluded” pages here. Here you can see specific issues related to the status of the pages on your site.
Here's where you can read more about deciphering the coverage survey. Additionally, you can examine any URL on the site (via the URL bar at the top of the page) and get insights related to the index status of that page.
Make sure your robots.txt file is up to date. Your website should have a robots.txt file.: It should look like this: If you don't have one, you'll have to make one. But what is this file for? Robots.txt tells Googlebot (and other bots) how to crawl your website.
From a technical SEO standpoint, if you discover that you are preventing essential pages from being found, this can lead to indexing problems. Similarly, if pages that should not be crawled are not blocked, this can lead to over-indexing and too many pages (duplicates or low-value pages) being indexed.
Submitting a sitemap In Google's own words, a sitemap tells the crawler which files on your site are essential and provides valuable information about those files: When was the page last updated, and how often is it updated? And whether there are any alternate language versions of the page.
You will find that this is included for most websites: However, this may vary from platform to platform, and this URL doesn't have to be used. Now is the time to build a sitemap and upload it to Google Search Console if you need one.
On-Page SEO Basics
Making Web Pages That Are Worth Ranking After you've resolved some technical problems with your site, you'll want to start searching for ways to boost the on-page SEO of your site.
But what is on-page SEO? On-page SEO is the process of optimising content and HTML source code to clearly define what your webpage is and what information it provides, according to our guide on the topic.
Page names, meta descriptions, alt-text, internal links and anchor text, URLs, and other elements all need to be streamlined.
Recognize what a query's users are looking for. Consider the following considerations before beginning to produce or optimise content. You must know what a query's searchers want to see, particularly if there is a possibility of mixed intent.
You must determine whether a searcher is looking for educational or commercial content (products, categories, or services). Going to the SERPs and spending some time looking at the top ten results is the easiest way to do this.
Doing this also helps you understand things like the length of the content that's ranking, the topics covered, and more.
Create content that is relevant to your objectives. You can use the SEMrush SEO Content Template to create a strategy and structure for each page to help you outrank your competitors by creating content that suits searcher intent.
Enter the primary keyword for which you want to create a website, and it will evaluate the top 10 results and return a templated structure that you can use to create content for your page.
You'll be able to learn about the recommended text length, semantically related words to use, backlink sources to use, and more. When you combine this with the knowledge you learned from manually reviewing the top 10 results, you'll be ready to create content that is even better than the current top results. 13. Make Your Title Tags More Effective One of the fundamentals of on-page optimization is title tags.
They both appear as the title of your listing on SERPs and are a significant ranking factor. To put it simply, you'll want to make sure that the title tags of your site's pages are special and contain the page's main target keyword (and variants where possible). But, as our guide on how to write title tags shows, there's more to optimising these than simply adding keywords.
Keep titles to a maximum of 55-60 characters. In names, use keywords that are relevant to your company.