Writing Product Reviews
Product reviews and ratings have been a popular feature that most successful e-commerce businesses have implemented on their product details page. This feature's primary benefit is that it assures visitors and customers that this product is not just another generic e-commerce item. People are talking about it (both positively and negatively), and their thoughts are listed here!
When your product details page fails to satisfy consumers by promising them, they will always depart for your competition. The most significant component of your website is the product information page because it is where your customers select whether or not to add the items to their shopping basket. As a result, every effort should be taken to reassure purchasers that the items on offer are a fair deal and value for money.
One of the most potent elements of your product details page is the option for buyers to communicate their thoughts and experiences with the product. A simple one-line comment made by a satisfied customer can reassure many other visitors about purchasing the goods.
Here are five ideas for increasing the efficiency of your product details page by encouraging customers and visitors to post reviews:
1st Tip – Design of the Product Details page:
People prefer to examine product information pages that are visually appealing and well-presented, therefore you should pay special attention to the design of your product details page.The product details page should elegantly arrange the product photographs, description, prices, attribute selection options, among other things so that customers can readily access information. People will want to write about your product information page if the design and layout are vibrant and appealing. Including image zooming, image video, and many photos improves the product's illustration and provides customers with a clear understanding of the goods. If a visitor discovers an appealing product details page, they are more likely to want to add some words to it.
Tip 2: Don't complicate the process:
Keep the Review & Rating tool as easy as possible. A problematic approach would prevent visitors and customers from leaving reviews. If you wish to include a rating function with the review option, provide a visible 5-star rating that can be given with the click of a button. Provide damaging rating alternatives to give visitors the bold idea that they can rank it however they see fit. As many users don't want their email addresses to be made public, make the email fields optional for the Review. Allow users to choose whether to display or hide email addresses from published reviews. The CAPTCHA is one area in which you should exercise extreme caution. Spammers can readily defeat easy CAPTCHA, but hard CAPTCHA bothers real reviewers. Choose one that is difficult for Spamming software to break yet easy for human users to read.
3rd Tip: Moderate the Reviews and Ratings:
Your e-commerce platform should assist you in managing the reviews and ratings left by visitors or customers. You should be able to publish and remove reviews from the site at your discretion. (and even alter them if you want), regulate their visibility, the number of reviews per page, respond to a reviewer, and other standard Review and rating moderation capabilities. You should revise reviews frequently if you value what your customers have to say about your products. Visitors are dissatisfied since their reviews are never published on your website. Please send them thank you emails for the reviews and visits to your website, and as a response to the Review, write something that will amaze the reviewers and other visitors.
4th Tip: Keep the ‘Negative Reviews' as well:
If your product information page is full of reviews with flattering and praising phrases and all five stars, other visitors may be sceptical of the genuineness of those reviews. If customers criticise your products, here is your finest chance to defend the reason and inform others. Please take advantage of the opportunity to respond to the negative reviews with satisfactory responses and publish them alongside the other reviews.
5. Recommendations for a Reviewing Competition:
What about a small gift, free coupon, or discount for the highest rated reviewers? Yes, that would undoubtedly inspire visitors and buyers to investigate your products and write about them. A $5 coupon code, a 5% discount, or complimentary gift wrapping might encourage a lot more visitors and consumers to write some lines about your products.
To generate more reviews, present your products more attractively and in a richly designed style, offer some incentives for posting evaluations, and frequently make the process simple and moderate.